Market activities
In the Most Valuable Polish Brands ranking published by the Rzeczpospolita daily, the value of the LOTOS brand was estimated at PLN 675m in 2010 - an increase of 9.8% as compared to 2009.
Management approach
Marketing activities are carried out by the LOTOS Group’s parent company – Grupa LOTOS, as well as subsidiaries: LOTOS Paliwa, LOTOS Tank, LOTOS Oil, LOTOS Asfalt, LOTOS Parafiny and LOTOS Kolej.
Overview of achievements
In 2010, Grupa LOTOS solidified its market position and reputation as a stable and reliable business partner, offering products of the highest quality.
Development plans
The development plans for the marketing segment in 2011 are focused around the segment-related objectives set out in the corporate strategy for 2011–2015.
